9. Listen to Podcasts and Watch YouTube Videos in

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9. Listen to Podcasts and Watch YouTube Videos in Your Niche
Podcasts and YouTube videos are another great way to find your target audience and learn more about them.

YouTube alone is the 2nd largest search engine in the world (behind parent company Google), and more than 1 billion hours of videos are watched on the platform every single day. That’s more than Netflix and Facebook videos, combined. So to say that YouTube is a valuable discovery platform to find your target audience and engage with them, is an understatement.

Ryan Robinson YouTube Channel Screenshot (Example)
I’ve admittedly not invested enough time and effort into growing my YouTube channel for bloggers yet, but for having less than 20 public videos, attracting 650+ subscribers is pretty impressive in my opinion. There’s so much potential for growth and more meaningful, direct connection with your target audience on YouTube.

That being said, both podcasts and video content can give you a clear what is thailand phone number of what’s trending topic-wise within your niche, what your target audience wants to know more about and what’s already being covered successfully in your niche. Just be sure you get your hands on the best podcast hosting that fits within your budget if you decide to start a podcast of your own.

One of the best ways to get in front of your target audience is by interviewing on podcasts and collaborating with popular YouTube channels.
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Unlike Pinterest, which no longer allows you to see how popular a particular pin is (unless it’s your own), you can easily see the popularity of a YouTube video. Top videos from YouTube influencers can have millions of views and have very likely been watched by many of the people in your target audience.

Finding out the popularity of a podcast isn’t quite as easy, but you can find out how much interest a podcast has. For example, if you want to know how successful a podcast is on Apple Podcasts (iTunes), there are three major indicators:

Reviews
Ratings
Rankings
Reviews are written by real people that listen to the podcast and feel compelled enough to weigh in with their thoughts. They can give you helpful insights into the way people feel about a particular podcast (or set of topics), which is very valuable if you’re evaluating which topics you should cover on your own blog or podcast.