How to improve your ads to increase CVR
You can expect an increase in CVR by improving your ads at the same time as improving your landing page.
Reassess your ad australia cell phone number list and landing page combination
Check whether users visiting your site are the target audience
I will introduce each of these points one by one.
If users who are interested in an ad and click on it are disappointed when they see the landing page, the CVR will not increase. For example, if you advertise baseball equipment, but the landing page is a page for soccer equipment, the user will lose sight of the meaning of clicking on the ad and will leave. It is important to carefully verify how much affinity there is between the ad and the landing page.
Check whether users visiting your site are the target audience
It is also very important that the attributes of users who visit your website match your target. No matter how many users whose attributes do not match yours, your CVR will only continue to fall. In the case of listing ads, you can predict your target to a certain extent from search keywords, and in the case of display ads, from age and gender, so it is important to conduct thorough analysis when implementing measures.
Work on improving your conversion rate and create a site that meets your users' needs.
It is important to improve CVR from multiple angles, such as the landing page and advertising. Unless you make full use of improvement methods from multiple angles, you will not be able to produce the maximum effect. In order to implement measures that match the needs of users, it is necessary to understand the meaning of each measure and quickly rotate the PDCA cycle.