Why should you measure it?

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Not only desirable metrics (e.g. conversion rate) should be measured, tracked and monitored, but also (if not more so) undesirable metrics – such as the cart abandonment rate.

Measure and monitor the rate so you can be knowledgeable of the company’s state at all times. This allows you to react accordingly if any changes occur or if there are any persisting trends. If the rate rises, use tools (explained later on) to be knowledgeable of where your customers abandon. This way you can find the issue and combat it quickly.

In particular, measure and monitor the rate when you make changes to your site. Anything from small changes, such as the site’s colors, to big changes that directly affect the rate, such as changes on the cell phone lists for sale ultimate prevention checklist and these solutions.

It is important to monitor the rate especially during big campaigns of which the goal is to affect the rate – the multi-stage emails campaign. Monitoring the rate allows you to test the campaign’s overall effectiveness, test variations of small changes within the campaign (such as timing, visuals, copy) and to track progress. This way you can find the optimal strategy for your specific customers for maximal conversions.



How do you measure it?
1. Calculate the rate