When you think of social media, what medium comes to mind?
There are five france cell phone number list commonly used media for social media marketing:
Use the appropriate media according to your company's targets and objectives.
Facebook
Twitter
Instagram
LINE
YouTube
Facebook
Facebook is a commonly used information dissemination tool for businesses.
Facebook ads have better targeting accuracy than other social media platforms, allowing you to get your products and services in front of the most suitable customers.
It is also a recommended medium for B2B companies that want to increase their company's awareness not only domestically but also overseas.
Twitter
It is the social networking site with the greatest spreading power, and is currently used by a wide range of users from teenagers to those in their 40s.
This is a recommended medium for B2B companies that want to quickly spread their products, services, campaigns, events, etc. to a large number of people.
On the other hand, negative content or information that offends users may cause outrage, so be careful.
Instagram
It is a medium that can visually convey each company's worldview through not only text but also photos and videos.
B2B companies can also use Instagram to increase awareness by having employees actually working there explain the features of their products and services in videos.
The key to managing Instagram is to post information regularly and create consistent content.
LINE
LINE is the most popular SNS in Japan, with approximately 92 million monthly users.
I'm sure you all use it regularly.
LINE has the characteristics of having a high reach and being close to customers, making it a recommended medium for B2B companies aiming to increase repeat business rates.
YouTube
YouTube is one of the most popular social media platforms that uses video.
Recently, an increasing number of B2B companies are adopting the strategy of using "YouTube Shorts" to increase their opportunities to be seen by a larger audience and encourage them to subscribe to their channels.
You can also use YouTube advertising to reach a wider range of targets.
Key points for successful SNS marketing for B2B companies
Below, we will explain three key points that will lead to success when introducing SNS marketing to B2B companies.
Deliver quality content
Measure effectiveness and implement the PDCA cycle
Establishing an operational structure