By implementing lead management, you can collect detailed information in the system, such as when, what attributes people have, and how frequently they view new zealand cell phone number list which pages, and then analyze it in detail.
This allows us to approach each customer effectively at the right time, according to their stage and needs.
Taking an approach that is tailored to each individual and timed appropriately can also help build relationships with customers and prevent them from leaving.
Key points for implementing lead management based on marketing maturity
Regardless of the size of your business, there is a process for marketing.
The measures that should be implemented will vary depending on the maturity of your marketing.
Below, we will explain three key points to consider when introducing lead management based on your marketing maturity.
First, secure the lead you have
With a view to maturity, integrate management of increasing leads and initiatives
Qualify leads and consider next actions based on their level of interest
First, secure the lead you have
Regardless of the size of a company, the period when a product or service is developed and begins to be sold in the market is generally referred to as the startup stage.
During the startup phase, it's important to focus on securing the leads you have.
The first thing you should do to secure the leads you have is to implement various measures and follow up by utilizing information recorded within the company, such as participants in past seminars, email distribution destinations, and business cards exchanged.
Try out various strategies to discover the lead management method that's right for your company.
With a view to maturity, integrate management of increasing leads and initiatives
The period when the lead information acquired during the startup phase gradually increases and targets begin to be established is generally referred to as the growth phase.
At this stage, marketing strategies and processes that suit your company have not yet been established, so work tends to become complicated as you try out various online and offline marketing methods.
With an eye on the maturity stage, it is important to utilize tools to improve work efficiency in order to integrate and manage the increasing number of leads and initiatives.
When introducing a tool, we recommend that you check in advance whether it has a name matching function in order to improve data accuracy.
Qualify leads and consider next actions based on their level of interest
The period when you begin to select the leads you have acquired and establish marketing methods and processes that suit your company is generally referred to as the maturity stage.
During this period, effective sales activities and lead management that lead to deals and orders are required.
Check past cases of successful sales and orders to select leads who are exhibiting similar behavior, and share information about leads who are likely to lead to sales with your sales representatives.
When qualifying leads, it is also a good idea to use marketing automation tools.
In the maturity stage, evaluate your leads and consider the next action based on their level of interest.
How to use lead management and lead information
How can you use lead information when managing leads?
Below, we will introduce three ways to do this.
Aggregate lead information and integrate action history
Integrate action history to make the right decisions
Utilizing lead information