One company that actively supports the marketing of various companies is "SATORI Co., Ltd." SATORI Co., Ltd. has a wide range of white papers on its website, and has established a system that allows clients to immediately put them to practical use in their marketing. In particular, their in-house tool, "SATORI Product Materials," is a groundbreaking white paper that is being used as a marketing tool by many companies.
In addition, the wuhan cell phone number list company website provides a detailed overview of the company's proprietary tool, "SATORI," and provides detailed information about how it can be used for marketing.
SATORI also features report-type white papers such as "The latest collection of case studies of increased potential customers." By including reviews and opinions from users who have actually used SATORI to successfully attract customers in the white papers, you can attract even more customers through marketing.
Hubspot
Hubspot is a company founded in the United States that owns an inbound marketing platform called Hubspot. Hubspot is a company that boasts high-quality services that support three solutions: sales, marketing, and customer service with a free CRM.
A wide range of white papers to cover a wide range of needs
Hubspot creates a wide range of white papers that can be used in marketing. For example, the "Hubspot Automation Guide" is used for implementation and purchase case studies. They also create a wide range of white papers, such as "21 SEO Myths to Throw Away in 2021 and Beyond" for problem-solving, and "Global Survey on Sales Enablement in 2021" for reports.
In conclusion, Hubspot is a leading company that caters to customer needs by creating white papers that can be used for a wide range of marketing purposes.
Salesforce
Salesforce is a tool by Salesforce.com, which offers services mainly focused on customer relationship management solutions. A distinctive feature of this tool is that you can download white papers simply by entering your company name, name, and email address.
Useful reports to get high-quality lead information
Salesforce's useful tool, the "Useful Report," contains customer service information created for 7,000 service representative leads around the world. Therefore, by utilizing this useful report, you can obtain high-quality lead information and use it in your marketing.
bownow
Bownow is a marketing automation tool that Mtame Co., Ltd. is actively developing. Bownow's white papers are generally designed for users who are considering introducing MA. In addition, you can diagnose and match white papers that are suitable for your company, so you can choose white papers that have the highest marketing effect for your company.
Marketing strategies with diagnostic checklists and free tools
To get a white paper on Bownow, you have to post user information on the website called "MA Type Diagnostic Checklist". This is how they acquire highly effective lead information. Also, Bownow is free to start, so it is recommended for those who want to start marketing easily.
Bownow utilizes these marketing tactics to proactively generate high-quality leads.
When to use white papers in your marketing
If you use a white paper in your marketing, you can not only acquire highly promising leads, but also nurture them. Let's take a look at some cases where you should use a white paper in your marketing.
If your website conversion rate is low
A low CVR from a website means that even if the site is receiving a lot of traffic, it is unable to convert. Therefore, marketing through the website alone is not enough to increase users' desire to buy, and they are not actually making a purchase. By using white papers on your company's website, the site will be more likely to catch the eye of potential users, and CVR will also improve.