Facebook has one and a half billion users worldwide. In Poland, 22 million, or almost 60% of the population. No one has a market like that. So unless you sell Amish sleds, your customer is on Facebook.
Precise targeting
Facebook will help you find potential customers. The philosophy of social media advertising has moved away from the traditional model known from TV or radio. On Facebook, you pay to reach specific people, not as many of them as possible.
You have a lot of ways to do it. Behavior, interests, age, languages, location, profession, operating system, phone used, and you can combine and cross-pollinate all of these criteria to find the audience that will increase your sales.
The whole funnel in one place
Theoretically, social media serves the upper part of the sales funnel, building brand belarus rcs data awareness and interest. However, all you need to do is reach for Facebook remarketing to see that in practice, a Facebook fan page can lead a user from their first contact with a company to a successful sale. And more than one.
Measurement and optimizationonline course effective advertising on facebook and instagram
Facebook provides a huge number of variables and indicators that measure the results of your actions. Both organic and paid. Installing the Facebook Pixel gives you access to data from outside the portal itself. So you can track what users do on your site.
Statistics allow you to optimize your ads: increase their effectiveness and reduce costs. So Facebook built a stadium, invited the audience, and gave you a ball. It's up to you whether you score a goal. And in what style you do it.
It works
If you're still not convinced, let's look at some hard numbers. Wordstream, one of the most well-known marketing agencies, decided to study the effectiveness of Facebook ads. It turned out that fan pages using paid promotion have much better results than those that operate only organically. "Better" means 77% more fans, 96% more clicks, 126% more page views, 225% more post views and 90% greater reach among fans.