KGI is an abbreviation of "Key Goal Indicator," which in Japanese means "Key Goal Achievement Index."
If you don't know the difference between KPI and KGI, you may get confused.
KGI stands for business success or the goal of achieving a goal.
KPIs, on the other costa rica cell phone number list hand, represent the process required to achieve a goal.
The difference between KGI and KPI is that KGI is the final goal, while KPI is the process towards that goal.
In order to achieve the goal, we set the goal, KGI, and then set KPIs while taking into consideration various factors.
Therefore, although KPI and KGI are different, they can be considered as a set.
The purpose of KPIs is to calculate how to approach KGI.
First, let's start by setting the KGI.
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KPIs in sales activities
We will introduce some sales activities for which KPIs can actually be used.
Setting KPIs plays an important role in sales activities.
By setting KPIs for each phase and making improvements and providing feedback throughout the entire sales department, it is possible to increase profits across the entire company.
The following six KPIs are important in sales activities:
Number of business opportunities
Customer unit price
Number of new customers
New Sales
Conversion rate
Order period (lead period)
① Number of business opportunities
One thing to keep in mind when setting KPIs, which is often overlooked, is the number of sales opportunities each sales representative has.
If the number of sales opportunities is too small, it is unlikely that they will lead to increased sales.
However, if you have too many, you may end up being sloppy in your dealings with customers during sales.
Therefore, it is also effective to use the number of sales opportunities that sales representatives have as a KPI.
② Customer unit price
Setting the customer's unit price as a KPI is also an effective method.
If a sales representative's average customer spend increases, it will make a difference in sales even if the number of customers remains unchanged.
When it comes to sales, selling a product with a gross profit of 100,000 yen to one person will increase sales by 50,000 yen rather than selling a product with a gross profit of 5,000 yen to 10 people.