Therefore, if you notice that after launching Performance Max, your brand campaigns started to perform worse, analyze the settings of these campaigns and optimize them according to Google's requirements. It is also worth evaluating the number of impressions received by the brand campaign for similar periods before and after launching the Performance Max campaign. If this indicator has not decreased, then the problem is not in the new campaign type.
Add your data, such as remarketing audiences, and specify the interests and detailed hong kong rcs data demographics of your potential customers. Also, if necessary, don't forget to exclude your current customers from the audiences if they no longer need to be shown ads.
Provide the system with as much information as possible to create ads
In the group of objects, fill in all possible titles, long titles and descriptions, add all possible images and videos.
For example, at Ringostat, we have a relatively difficult situation with creatives - because our products cannot be "touched". But we still provide as many visuals as possible. For example, we depict people using telephony. We describe in creatives what exactly the user receives, we list what is primarily important for potential customers - as far as we know from communicating with them.
If Performance Max conflicts with brand campaigns
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