Category Entry Point (CEP) refers to an approach that identifies the moment when a consumer naturally thinks of a specific brand or category and utilizes this for marketing.
(Reference: Consumer Behavior Analysis, Market Expansion, and Branding Using Category Entry Point (CEP) )
In this article, we introduce a case study of a cosmetics brand that analyzed the cognitive state of Japanese consumers using Japanese data from Listening Mind Hubble and found new CEPs and untapped customers.
Consumer Perception Survey: WAKEMAKE EYE SHADOW
The Cluster Finder feature allows you to collect taiyuan mobile database search data from two stages, before and after searching for the keyword you entered (WAKEMAKE eyeshadow). This allows you to identify various scenes in which a specific brand comes to mind, problems or concerns consumers are experiencing, and brands being compared and reviewed.
Cluster Finder: wakemake eyeshadow search results
Listening Mind Cluster Finder: WakeMake Eyeshadow Results Screen
Cluster Finder: wakemake eyeshadow search results
Listening Mind Cluster Finder: WakeMake Eyeshadow Results Screen (Card View)
In the case of 'WAKEMAKE eyeshadow' (WAKEMAKE アイシャドウ), many clusters related to various WAKEMAKE items and Korean cosmetics were discovered, and in addition, the following consumer situations were confirmed.
CEP and non-customer cases discovered through listening mind: WAKEMAKE
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