Marketing and Sales Alignment: How to Optimize Lead Handover

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If leads decide to give priority to a problem when addressed directly, they become qualified leads. These are then analyzed by sales to determine whether they are a good fit with their own products. If this is the case, the qualified leads develop into opportunities and are then actively advised by employees. As soon as the advice is successful, you have won customers.

In order for the inbound sales methodology to gambling data america work not only in theory but also in practice, it is important to precisely define the processes in the individual phases of the method.

Step 2: Determine the basis for identification
First, you should define your buyer persona so that you can then identify those unknowns who fit this persona. Ideally, these should be representatives of the target group that you can best help with your products.

When identifying , it helps to differentiate between active and passive potential buyers. It is advisable to primarily target the active ones. These prospects are already in the attention phase.