Consumers are overwhelmed by the sheer number of options they receive every time they search for something online. In this marketing landscape, having a clear, unique, and recognizable brand is a key factor for success.
As more businesses have moved online in the past year, the problem of choice overload has become even more acute. In 2021, you’ll see even more companies focus on branding strategies rather than pushy advertising. One reason branding is so important to survival now is that search engines prioritize ranking brands over websites. More on that in the next section.
16. EAT factors
EAT is one of the most important criteria Google uses to rank brands portugal rcs data and websites. It stands for:
Expertise : Your pages should have quality content written by an expert in the field.
Authority : You need to build your brand's authority in this industry.
Credibility : Your site should be linked to other authoritative sources in the industry.
These criteria allow you to evaluate the quality of a web page . This works because all websites need to meet these criteria if they want to be ranked in a search engine. The better they meet these three criteria, the higher their ranking. EAT factors determine how well a page meets the needs of users. As Google states in its terms of service:
“Websites and pages should be designed to help users.”