Blog is the main source of content

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We invested a lot in content for a long time. To prepare a quality text, we had to communicate a lot with doctors, delve into details and be experts not only in the office, but also on the Internet. Over time, we began to create collaborative materials, because the user has become more demanding. He is interested in finding out information before he comes to our clinic or even calls.

Call tracking for analytics is a handy tool for evaluating the effectiveness of sources, traffic channels, and advertisements. It will help you determine which channel is working better and which is working worse.

A mobile version of the site and optimization are a must have. The share of mobile traffic is romania rcs data increasing every year and in our clinic it is already 85%.

Example of website performance analysis
Example of website performance analysis

How to analyze work
Of course, we use the capabilities of Google Analytics: we analyze traffic, users, campaigns. I also recommend trying to work with the Hotjar service to track user behavior on the site. Use the capabilities of Google Tag Manager to quickly apply advertising and analytical tools to your site.

By studying analytics data, you will understand how users behave on the site, which pages they leave from, and which ones convert.

Facebook and Instagram: how social media works for medical clinics
Social media is becoming more and more popular in the user world. But don’t chase the number of followers for your brand or business pages. They may simply be irrelevant to your industry and as a result will not lead to conversion. In the end, all you will get is a large number of followers, but a small percentage of engagement in the form of comments and likes.