Now do you understand?

[sumaiyakhatun25]

Most people writing this type of text would focus only on learning to dance and list, for example, the different types of dance that you will master or how quickly you will do it. Meanwhile, from the customer's perspective, this is not the most important benefit!

The consumer's motivations are different, deeper. They result from purely human needs such brazil rcs data as ego or group acceptance, and it is to them that we must appeal. Let's not underestimate the functional benefits - they are also important - but let's also appeal, and even primarily, to emotions and values.

Ask yourself these questions every time you sit down to write texts for your website. You will avoid skimming the surface and start referring to the real needs and expectations of your customer. This is the language of benefits.