5. Optimization of marketing strategies

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In addition, Process Mining performance analysis serves to measure the effectiveness of sales teams in market segments and regions. Business analysts can identify best practices for increasing conversion rates to share their experience with the rest of the team through workshops, coaching, and short trainings.

For example, Amway Korea, a global online sales company, used saudi arabia mobile database process mining to understand why they were losing customers. The analysts found that website processes were one of the main factors leading to high customer churn. So the advice was to improve website processes by optimizing the homepage user experience.


Even though companies are implementing sales and marketing analytics when planning their marketing campaigns and strategies, they are struggling to turn quality tactics into measurable and objective marketing ROI.