The pandemic has also had an impact on many people's email inboxes. Email sending has increased significantly in 2020. Unfortunately, this has also led to an increase in spam and phishing. The increasing establishment of the BIMI standard alongside the usual encryption methods comes at just the right time. BIMI offers the recipient the clear advantage of being able to immediately determine whether an email actually comes from the supposed sender, as the brand logo ends up in the inbox with every authorized email. If this does not happen, the recipient can assume that it is a phishing email.
BIMI (Brand Indicators for Message Identification) is an initiative by major email clients to increase security. BIMI is based on the three existing email authentication standards SPF, DKIM and DMARC. If you want to use BIMI, you must have already implemented these standards.
BIMI not only ensures security, but also has two positive side effects: The brand logo in the inbox has an additional advertising effect, especially at the moment, as not many companies are using BIMI. BIMI also has a positive effect on your reputation, as providers classify you as a trustworthy sender by using the standard.
If you want to learn more about how to best protect yourself greece phone number data against spam and phishing, take a look at our white paper “Anti-spam measures – so that your mailings arrive” .
Promoting inclusion with barrier-free access
Barrier-free access is not only necessary for buildings, but also for digital offerings. Websites now often have functions integrated that enable people with impaired vision to use them. These options should not be neglected in email marketing either.
When creating an email, you can consider a few things that will enable people with disabilities to perceive your content. For example, ensure strong contrasts and enough space between the individual lines and elements to make reading easier. Links and buttons should also be clearly visible.
People who are completely blind often use screen readers. This software captures the contents of the screen and reads them out to the user. To support this application, the content must be perceived as text. For content that is only available as a graphic in HTML newsletters, only the alt text provides information about what is perceived by non-impaired people. If you are not just using a mood image, it makes sense to provide a detailed description of the image content.
People with hearing impairments should not be forgotten either. The trend towards more and more videos makes it difficult for this group of people to understand the acoustic content. If videos are used for content, they should ideally work without sound or contain subtitles .
Depending on the target group, accessibility can also refer to the style of language. Complex sentences and foreign words should therefore be avoided. Some municipalities are a model here, offering information in simple language in order to provide access to as many citizens as possible.