Advertising
This is the main tool for achieving goals. Of course, it requires large financial investments to reach the right audience, but it is definitely worth it. Advertising comes in several types:
Target. This is advertising that is distributed on social networks. With its help, you can adjust the audience it will be directed to and set the parameters of age, gender, place of residence and interests. Similar tools exist, for example, in such social networks as Odnoklassniki or VKontakte.
Contextual advertising. With crypto email list its help, ads appear in search engines. In 2022, the Google.Adwords service left Russia, so many companies switched to advertising in Yandex.Direct. The price per click has increased significantly. And there is a big nuance - often competitors "click" each other, as a result of which the desired result is not achieved. Despite this, the method is still very effective.
How effective a particular type of advertising will be depends on many factors: the product itself, the target audience, the promotion goals, the advertising budget.
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Content Marketing
This tool is one of the most long-term. Its main goal is to create and distribute quality and useful content. It is responsible for brand recognition and audience loyalty. Content marketing is responsible for increasing public awareness of the product, which in the long term leads to a purchase.
In addition, a properly developed content plan will ensure that the buyer will return again and again.
PR Marketing
This tool helps build communication between project representatives and the audience. It creates a positive image and thus attracts attention. This is achieved through publications on social networks, announcements, participation in events, and the creation of press releases. It is believed that PR marketing is directly related to content marketing.
PR marketing
Source: shutterstock.com
There is also an opinion that in times of crisis it is better to invest more in advertising in order to:
replace foreign companies that have left the market;
to take the market share of those companies that chose to leave or reduce their advertising budget.
SMM (Social Media Marketing)
Promoting a project on social networks is the most effective tool. However, it suffered greatly during the crisis. The platforms that were the main source of income and the main advertising platform became unavailable, and the reach dropped.
The format of the work has also changed. But many product demonstrators have remained in touch with the audience, and this is a very important aspect of successful work. The main conclusion of 2022 is that you should not focus on any one platform. Always consider several platforms to promote your project.
SEO
SEO (Search Engine Optimization). This refers to several types of work that help improve a website and raise its ranking in search engines. Although this method was considered questionable a few years ago, it has now been rehabilitated and most businessmen use it.
SEO can be used by companies with limited budgets. You don’t have to have a lot of knowledge to do optimization yourself. To do this, you just need to decide which services are best for you.