10 Ways to Write an Effective Headline, Part II

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Need a headline that grabs attention and gets clicks? Another one today.

6. Secret knowledge.

We often assume that other people know more than we do. If there is a long queue at a kebab shop, we are likely to think that they have really good meat. We assume that the people standing there know about it. But they could be searching blindly, just like us!

In the textual world, we also look for signals that tell us that someone somewhere has israel rcs data learned unique information that will help us deal with our problems. They have found a way that allows us to achieve something faster than standard methods. Use phrases that announce this type of knowledge.

– The secret of strong hair, check it out yourself!

– Discover the secret of Mark Zuckerberg's success

– We know how to help you reduce your electricity bills

7. Overenthusiasm.

We are increasingly resistant to advertising messages, but we are surprisingly weak when it comes to assurances. A reader who sees a headline like the ones in the examples for the point above may have doubts. A strong and simple message that reinforces and confirms the truth of these words should convince him to click. Especially if it is expressed in a suitably enthusiastic way.

– The Secret to Strong Hair. It Really Works!