How to use Facebook and Instagram to promote your company?

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“How to use Facebook and Instagram to promote your business?” This is the million-dollar question for many entrepreneurs who are just starting their businesses.

In fact, these two social networks are among the most popular on the planet and it is no coincidence that a businessman wants so much to have a place in the sun on them to make his brand shine.

Is this your case? Do you want to know how to use Facebook and Instagram to buy real estate agent email list your company? If so, keep reading because that is exactly what we will talk about in this post here! Check it out!

Starting with Instagram:
1 – Choose the images you will use carefully
When it comes to Instagram, the main focus is on images. Yes, you can add captions on this social network, but most people don’t even pay attention to them.
Therefore, it is very important that you look for a photo that speaks for itself. If it is an image of a product, it should be one that makes you want to buy it. If it is an image of the company’s day-to-day life, it should convey emotion and, above all, show how organized you are!

2 – Always plan
Planning is everything when it comes to publishing, regardless of social media, but even more so when it comes to social media, because on these platforms you can take measurements that you wouldn’t have the opportunity to do on many other media.
To start, define the objective of your Instagram profile. Is it to attract more traffic to your website? Is it to allow people to get to know your brand better? Is it to get your potential customers to participate more?
Analyze all of this and then create a posting schedule, defining how many posts you will make throughout the week and determining previously established times for them to happen. With a plan, it’s easier to make it work!

3 – Encourage collaborative participation
Instagram makes it much easier for entrepreneurs who want to interact directly with their customers. This can be done through giveaways or even with a simple request: post a photo of yourself using our product with a certain hashtag!
It may seem silly at first glance, but this type of initiative engages your audience and makes them feel more at ease and more comfortable investing in you and your brand! So, don’t be sloppy and encourage your target audience to participate, because it won’t be long before they want to become customers too.

Finishing on Facebook:
1 – Don’t delay in responding to your target audience
In a time gone by, it was okay to take one, two, three days, or even a week to respond to a customer’s query. Today, that no longer applies, precisely because there is much more competition.
If you delay in responding to your potential customer, they will soon want to talk to people who work in the same niche as you and in the same way.
Don’t play hard to get and don’t fall for the trap of “creating interest”. If they are already interested, then do everything you can to keep them interested and you will profit from it!

2 – Analyze the competition
One of the best ways to study your competition is by taking a close look at their Facebook page. If the company is doing well, you can be sure that a good part of its secret to success is hidden there. If it is going from bad to worse, the same applies.