Omnichannel marketing statistics

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Here are some intriguing statistics on omnichannel marketing that emphasize its growing importance:

Omnichannel consumers spend more. According to a report by the Harvard Business Review, omnichannel customers spent an average of 4% more on every shopping occasion in the store and 10% more online than single-channel customers. [HBR]

Omnichannel increases loyalty. The same Harvard Business Review study nigeria rcs data found that customers spent more money in the store with every additional channel they used. For example, customers who used 4+ channels spent 9% more in the store, on average, compared to those who used just one channel. [HBR]

Omnichannel impacts brick-and-mortar. More demand for blended shopping channels is forcing brick-and-mortar businesses to reimagine their businesses. [Shopify]

Omnichannel outperforms single channels. According to a study by ClickZ, omnichannel campaigns achieve an 18.96% engagement rate, while single-channel campaigns only achieve a 5.4% engagement rate. [ClickZ]

Preference for omnichannel shopping. A report by the NRF found that 73% of consumers use multiple channels during their shopping journey. [NRF]

People use mobile apps in retail stores. Recent studies show that more than half of consumers use mobile apps when shopping in stores. [Yes Marketing]

Omnichannel drives higher purchase rates. Campaigns using three or more channels drive 287% more purchases than single-channel campaigns. [Omnisend]