Definition Marketing Automation

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Marketing automation is the planned and software-supported approach, acquisition and segmentation of prospects and customers. It helps to comprehensively carry out and analyze campaigns, mechanize repetitive tasks and successfully support lead nurturing processes.

Marketing tools are used to automate communication gambling data romania processes and initiate process chains - so-called workflows . These start when a form is filled out or as soon as a contact is assigned to a specific list. The criteria for this are predefined events (e.g. a prospective customer's response to an email or a lead's visit to a specific page) or data (e.g. selected contact details or company characteristics).


Creation of mailings, landing pages and other pages
data collection and maintenance
data transfer to other systems
email marketing
Lead generation, lead nurturing, lead scoring
marketing campaigns
Reporting and analysis of marketing measures
management and analysis of social media channels
With automation tools, you increase efficiency, accelerate or improve decision-making processes and obtain a detailed picture of the situation, behavior and needs of your potential customers.