What is a qualified marketing agency?

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Sales: You want users to proceed from clicking on your site to making a purchase. Other online actions that can be counted as ‘hard leads’ and may be important to advertisers include things like online test drive confirmations for a car brand and online reservations for a restaurant.
Conversion rate: You want to turn the traffic you drive to your website into sales. The best way to measure this is through conversion rate. By filtering out irrelevant traffic – and ensuring that only users likely to convert click on your adverts and enter your site – you can achieve extremely strong conversion rates.
Updated 2023

Sharpen up your analytical skil cell phone number list lsIn this age of digital transformation across brands large and small, you want your business and marketing strategies to succeed. Choosing the right digital marketing agency to get you there might just be the key to that success.

Yet when looking at signing on the dotted line with an agency, it can be difficult to see which ones are best qualified, both in terms of their certified staff as well as how they can meet your needs, from thorough digital literacy to method-specific know-how. The best agencies are those that can show their accreditations, which is the ultimate proof that their teams have knowledge and certification in a variety of marketing areas. In this article, we look at some of these digital marketing certifications, why they’re game changers for clients, and what you need to know when choosing a qualified marketing agency for your business.

A qualified marketing agency is one that can show accreditation in different digital marketing specialties, earned by completing training given by prominent providers in the industry. These marketing certifications prove that the agency, and its people, can effectively advertise, create and manage digital strategies, and monitor campaign results.

The most common certifications include these marketing specialities: