Exciting, interesting, useful or entertaining content ensures visibility and reach. Content marketing is an essential part of overall communication. Content, specialist knowledge, stories: all of this is already available in the company and is directly linked to the people involved. The corporate blog or corporate magazine is often the hub from which the company's own content goes out into the digital world. In social networks, however, communication is largely personal. Content is shaped by the people acting and telling the story so that it generates relevance and brand loyalty among the people talking to. Why is it worth involving employee brand ambassadors in the content strategy and its implementation in content marketing?
Employee brand ambassadors in the content strategy: Benefits for the company
1. Corporate influencers are in the right place at the right time
Content is particularly successful when it is currently relevant for the recipient or conversation partner. Good content marketing provides the community with something at the right time in the right place that is passed on by the right people. To achieve this, you need comprehensive listening, insight into the needs of the desired target group and the forex data right timing. Well-connected people have access to the relevant conversations and therefore know which current topics are particularly in demand. This can only be used successfully for the benefit of your own company if there are established structures through which individuals can feed such needs back to the company. To do this, they need both insight into the communication and content strategy and training in gaining topic ideas from conversations and recognizing communication opportunities.
2. Corporate influencers create trust and loyalty
Even a completely timeless guide is always needed by every single reader, listener, or viewer at a certain moment. A Google search often provides the first clues. From the large and probably rather confusing number of items found, people then prefer to use platforms that are already known to be reputable or that appear to be as convincing as they are up-to-date at first glance. If content is linked to a face, the recipient is less critical because they already trust the source.
Personal connection also plays a crucial role in the reception of future content: If a provider has already provided me with quality content, I will expect the same quality next time. This applies even if the headline does not spontaneously attract me to the same extent as that of a competitor. The big challenge is undoubtedly to maintain this recognition across many different platforms. This is where brand faces play a major role.