They try to understand exactly how customers buy their products or services and examine the respective customer journey .
The customer journey (also called buyer's journey) is the active research process that your target customers go through before making a purchase. To define this precisely, you should analyze how your target customers
become aware of a problem,
consider the available solutions and finally
decide to buy your product or service.
This will help you make your sales process more effective.
Know what phase your target customers are in
The customer journey is divided into three gambling data germany phases: awareness, consideration and decision.
During the awareness stage, your ideal customers identify a challenge they are experiencing or an opportunity they want to pursue. What buyers become aware of during this stage is their problem, not your solution.
During the consideration phase, buyers have clearly defined the goal. They have given their challenge a name and are determined to address it. They consider all potential approaches or methods available to them to solve it.
In the decision phase, your ideal customers may create a list of specific offers and choose the one that best fits their needs. Or they may choose the solution they find first. In any case, your ideal customers have already decided on a certain category of solution.
Awareness - attention phase Ho
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