Another important ranking factor is backlinks . These external links from other websites are essential if you want to increase your local visibility and appear higher in search results.
Basically, you should have your company linked in directories relevant to your target group in order to be visible locally. Make sure to choose reputable directories to ensure not only the quantity but also the quality of your backlinks.
In addition, try to expand your presence and awareness by generating backlinks on other websites (from affiliates, etc.) or local websites used by your target audience.
To initially build backlinks, link sources can be placed new-zealand phone number data with friendly companies or local associations that you sponsor. When selecting suitable companies, Google Analytics can help you gain insights into your target group and their areas of interest. For example, if your users often search for animals, a cooperation with the local animal shelter could be desirable.
6. Onpage SEO measures
On-page optimizations form another pillar of local SEO and include all measures taken on a website to increase the ranking in search engines.
The 3 most important measures are:
a clear alignment of your website with relevant keywords
relevant content on your website related to your services, products and possibly with local reference
the use of structured data
if necessary, setting up local landing pages (if you have multiple locations)
In addition to the three measures mentioned, the design and presentation of the content itself is also important for your ranking and the user experience.