Is your SEO strategy working ? How can you measure the success of your search engine optimization measures? A high position on page 1 in the Google rankings does not guarantee company sales. What else is needed to direct potential customers to your website is what this article will be about.
What you can expect:
Successful Content: Search Engine Optimization for Google
Does your SEO strategy meet customer needs?
Simple metric: The Google ranking
Can you measure the success of SEO measures?
Google ranking is not everything
Successful duo: SEO strategy and content
Conclusion
Successful Content: Search Engine Optimization for Google
Let's take a look at Google's primary service: As a search finland phone number data engine, Google wants to offer users the best search results. To do this, it tries to understand the user's intention as well as possible and then, in a second step - mainly using keywords - selects content that matches the search query . This can be done using snippets from websites, images, and films.
What is a snippet?
A snippet is a preview of the content of a website in the search engine results. Snippets are generated using keywords (search terms) and displayed as part of a search results list (SERP). Depending on the search engine, a simple snippet becomes a rich snippet or “featured snippet”. Google uses the meta description and the meta title of the target page to display the snippet . The content of the snippet has a direct influence on the click rate .
While Google now even provides simple answers itself, it is even more important for you as a website operator to successfully optimize your content for search engines.