If you want to approach it professionally, you will determine your target groups methodically. Market research companies have developed various methods for target group analysis . You should have heard of these four:
1. The Sinus milieus were developed as a social and target group typology by the market and social research company Sinus Institute on the basis of social milieus . They group people according to their social situation, their values and their outlook on life.
These are the Sinus milieus in Germany
There are currently ten Sinus milieus in Germany. Of these, the rapidly panama phone number data growing Expeditive and Adaptive-Pragmatic milieus are considered to be the target groups of the future.
2. The Sigma milieus are designed as a method by the SIGMA Society for International Market Research and Consulting mbH as a global model for subjective living environments. The criteria that determine the grouping are habits, attitudes, needs, motivations and environmental conditions.
3. The life phase model divides target groups into various individual groups depending on their life phases.
4. The GfK Roper Consumer Styles model distinguishes customer segments according to their values, behaviors, emotions and motivations. Consumers are divided into eight groups according to the dimensions of materialism and price orientation, post-materialism and quality orientation, hedonism and pleasure, and puritanism and security.
To establish yourself on the market with your product or service, it is not about reaching the largest possible mass. The key to success lies in the details. What makes your ideal customers tick? What needs do they have? What determines their purchasing behavior? If you put all these puzzle pieces together to create a concrete profile as part of a target group analysis and base your marketing strategy on customer satisfaction, you are on the right track. In the next step, you can further specify your target group and thus set your content apart from the competition: with the inbound concept of buyer personas !