When choosing a color consider the gender of potential buyers

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Of course, this advice is not suitable for everyone. However, there are companies that manufacture products only for representatives of a certain gender. If this is your case, then find out which shades are more preferred by women and which by men.

The results of scientific research on this issue indicate that each gender is attracted to its own shades.



It is known that women prefer muted us companies board of directors email list tones, while men prefer bright ones.

Scientists also conducted an experiment in which they found that boys and girls perceive dark and light shades almost equally.

Achromatic colors

These are all shades of gray, black and white. They attract men more often than women.

Light and dark shades

It turns out that women have a heightened perception of certain colors. That's why they like light shades so much.

Women:

Less preferred: grey, brown, orange.

More preferable: green, purple, blue.

Men:

Less preferred: purple, orange, brown.

More preferable: black, green, blue.

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You can influence the subconscious perception of your brand by women and men simply by using different color combinations that are pleasing to both.

According to color scheme research, both sexes equally like blue and green. What they don't like is brown and orange. Want to attract both? Then base your site on green or blue.

4. Don't forget about the age of consumers

Another important point is the age group. Did you know that with age, a person's color preferences change? Scientific research confirms this.

Favorite colors of people of different age groups:

Tips for choosing primary website colors_age of consumers

Be sure to take this factor into account if your target audience demographics are dominated by a specific age group.

5. Forget about prejudices

Preconceptions are one of the most common mistakes businesses make when choosing a color scheme to present their business.

They are not based on psychology at all, but only on their personal preferences.

Of course, each of us wants to use the color that we like for the base.

However, such a decision would be wrong, for example, for promoting women's cosmetics. In this case, it is better to choose pink or purple for the site.

Don't forget about it. And don't let your personal preferences negatively affect the success of your brand.

6. Decide on the number of colors you will use in your website design

After all the previous steps, you should finally decide on the main color for the site. Ready to move on? Then let's find out how many shades you should use. Of course, there is no single formula for success for everyone. However, there is one useful rule called "60-30-10".

It is used to develop color schemes in fashion and interior design. To create the perfect harmony, designers select only 3 colors and divide them into percentages.