4 steps to writing text according to the canons of LSI copywriting

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LSI copywriting involves a slightly different approach and technique for writing texts (usually articles) than traditional copywriting. The main difference is that work on content is preceded by a stage of thinking through the thematic core, which determines both the LSI factor and the number of “long tails”.

4 steps to writing text according to ameriplan email leads the canons of LSI copywriting

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To collect this core, a technique is used that is based on associative thinking. It is widely used not only in LSI copywriting, but also in other creative tasks, such as naming, creating slogans, etc.

We create an associative kernel (LSI kernel) of the first order.

The thematic (associative) core is compiled in stages, and not in one approach. They begin with the collection of a local semantic core, which is simply a list of keys for the text or a mind map (the second option is more visual and convenient for further work).

Thus, the semantic core of this article contains three main key phrases:

LSI copywriting.

LSI copywriting example.

Order LSI copywriting.

There are, of course, secondary keys, but they are not included in this list.

After that, with each key (or set), you need to do the work of creating a cloud of related concepts: synonyms, hypernyms, hyponyms, associations, etc. - these will be first-order LSI queries. If there are enough words, and the competition on the topic is low, you can consider the problem solved.

If the queries are identical, the thematic cores will also be similar in many ways. To avoid going through the same words several times, divide the keys into groups.

We create a thematic core of the second order.

So, we have collected a list of first-order LSI queries. Now, for each of them, we will repeat the procedure described above: we will create an associative mini-core. Perhaps, some words will coincide with words from the first-order core, but that is not a problem.

It is important that the resulting ones retain direct or indirect semantic links with the first-order core. For example, if the second-order core for the above-mentioned keys includes terms related only to SEO, but not to copywriting, this will not produce an effect.