What does keyword density mean

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There is no consensus among optimizers on what keyword density is optimal. Search engines evaluate text content using carefully hidden algorithms.

Therefore, article creators are forced to be guided by positive or negative SEO promotion results, both their own and those of other web sites. Let's figure out what to focus on when writing texts for websites.


It is quite logical that an article on a at&t email list certain topic repeatedly uses the corresponding keywords. The frequency with which they are used in the text determines their density, or nausea. This indicator is measured in percentages, and it determines how successfully the page will be indexed by search engines.

Commercial sites, including online stores, are interested in robots placing links to them in the TOP of search results. Let's say that on one of the sites selling mobile phones and accessories, the text on the main page consists of 100 words, and the phrase "buy a mobile phone" appears four times.

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This means that the density of keywords is 4%. The competing site decided that more frequent use of such a phrase would allow the online store to attract more customers, and entered the phrase into the text nine times - the density indicator was 9%.

The results were disappointing for the second site: Yandex considered that such frequent use of keywords was a sign of a spammed page, and indexed it much lower than the first online store, which did not try to over-saturate the text with search phrases. As a result, the link to this site entered the TOP-10.


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This example shows how important it is to determine the density of keywords before posting text on the Web. This indicator, namely the thoroughness of the selection of the semantic core and the frequency of the keyword on the pages, determines how high the site will rise in the rankings of the leading search engines - Google and Yandex.

The difficulty is that none of the search engines disclose the algorithms of their robots and, moreover, do not give recommendations regarding the optimal density of keywords for successful promotion of the site.

Content creators have to determine how many times to use key phrases on a page. If there aren't enough, search engines won't show the resource as relevant to the user's query in the first lines of search results. When the nausea of ​​the text goes off the charts, robots consider it overspammed and don't include it in search results at all.

High keyword density, in addition to reducing the site's ranking for individual queries, can cause systems to impose filters due to excessive optimization.