Design rules for developing a selling landing page

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Layout

Specialist - layout designer.

Average time: 56 hours.

Hourly work - 25 USD.

Total: 1400 / 950 USD (if animation and connection to CMS are refused).

The design layout is transferred to the code, the site is adapted for all types of gadgets, the one-page site is pulled onto the engine, animations are introduced (to focus attention on significant blocks), and uploaded to the hosting. The duration of the stage depends on the design features. You can reduce the time costs by 18 hours if animation is not required and the resource does not need to be connected to the content management system.

Connecting and setting up analytics

Specialist - analyst.

Average time: 1 hour.

Hourly work - 20 USD.

Total - 20 USD.

Accounts are created in Google Tag Manager and analytics systems, a conversion tracking tool is set up (the customer can refuse these services and perform the actions independently).

Testing

Specialist - tester.

Average time: 3 hours.

Hourly work - 20 USD.

Total - 60 USD.

The correct operation of the one-pager, cross-browser compatibility and correct display on mobile devices are checked (this can be done by the customer independently).

Testing

Source: shutterstock.com

Additional works

Turnkey call tracking, on average 60 USD for 3 hours of work.

CRM system, cost of one hour of specialist work is 15 USD, final price depends on volumes and tasks.

Total: 2345–3000 USD*

*This is the amount the customer will apparel company database pay for a unique website created for specific purposes, a specific audience. Not just a good resource, but an exclusive landing page that effectively works to increase business profits.

The final amount may include excess profit if we are talking about a popular and sought-after company engaged in the development and maintenance of one-page sites. Young companies, just gaining popularity and reputation, are ready to work almost at zero, counting on an enthusiastic review from the client. Therefore, the customer can spend a thousand conventional units on development and receive a product no less high-quality and exclusive than for 5,000 USD, which a popular studio will demand for its work.

Every element of the landing page should sell, and the design is no exception, but it should also be in harmony with the content of the site and appeal to the user.

Design rules for developing a selling landing page

Source: shutterstock.com

The general rules are:

conciseness and style, not overloaded with elements, clarity and capacity of offer phrases and high-quality content;

emphasis on user convenience (UX/UI design creates a selling interface). In the most general terms: if an element is attached, it works; if there is an order form, it includes a minimum of fields;

adhere to established requirements for the structure, placing blocks in a certain order (for example, the first “call-to-action” block is placed at the end of the first screen, the second at the bottom of the page), highlighting the call to action in color;

exclusivity. Template backgrounds and pictures migrating from site to site, to put it mildly, do not add style to the landing page. The sales page should be special.