Illustration of brand experience for a customer

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By Ross Kimbarovsky updated May 26, 2024 | 15 min read
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Last year, shoppers dropped an impressive $5.7 trillion U.S. dollars worldwide, and U.S. eCommerce sales topped $1 trillion for the first time in history.

So, if you’re a small business owner, entrepreneur, or marketer, you’re probably asking: With such a crowded online space, how can my brand make an impact?

The answer: brand experience.

What is brand experience?
Brand experience is the feeling people get every time they engage with your business. belarus rcs data It's the sum of all their interactions, from seeing an ad online to exploring your products and even that quick chat with customer support. It's the whole journey with your brand.


With a compelling brand experience, you lay the groundwork to mesmerize your audience and set yourself apart from the crowd.

Over the past fifteen years, we’ve collaborated with thousands of entrepreneurs, marketers, and agencies to elevate their brand experiences. The wisdom in this guide is drawn from that work and mentorship and thought-provoking conversations at major conferences, webinars, and deep explorations on our blog.

This guide shares actionable steps, insights, best practices, and advice to craft a brand experience that genuinely resonates with your target customers.