8. Slack: thought leadership through content

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They created a low-budget, humorous video featuring the CEO (below), disseminated across social media and digital platforms. The video rapidly gained popularity for its humor and directness, significantly boosting brand recognition and initial customer base. I’ve watched this video dozens of times and still laugh every time.




Slack’s blog and content marketing strategy position the brand as a workplace communication and productivity leader.

They produce well-researched articles and guides on improving workplace productivity greece rcs data and culture directly relating to the utility of their platform. This content marketing approach establishes Slack as an authoritative voice in its industry, building trust and encouraging platform adoption.

9. Duolingo: engaging young audiences on TikTok
Duolingo effectively uses TikTok to make language learning appealing to a younger demographic.

They create fun, educational content on TikTok, using humor and trends to engage with a younger audience. This approach makes language learning seem fun and accessible, leading to increased app downloads and engagement among a traditionally hard-to-reach demographic.