Data is critical to businesses, but its value is often compromised by poor quality. Inaccurate customer and prospect information is a drag on growth, which is why verifying contact lists is so important. In this guide, we'll explore strategies for verifying and cleaning your contact lists at scale. Don’t let an unhygienic list derail your email performance. Read on to master contact list verification. What is Contact List Verification? Contact list verification is a process to verify the accuracy of the email addresses in a contact list.
This is typically done through an email verification service such as Bouncer. Here's what the process typically involves: First, all emails are syntax checked to ensure they are formatted correctly. This check looks for things like missing "@" symbols or invalid characters. Next, the tool checks the email domain to make sure it is active and exists. Any email sent to a domain that no longer exists will be considered invalid. You want to avoid this. To verify the email address without sending an email, the tool performs a mailbox check, which involves sending a query to the mail server to determine if the mailbox exists.
It also detects spam traps, which are addresses set up to catch spammers, and removes them to avoid blacklisting. Disposable email addresses, often used temporarily, are also flagged as they can hamper usa contact number list the effectiveness of email campaigns. The tool then builds a list of valid email addresses by filtering out suspicious or invalid addresses. You end up with a clean list of email addresses, ready to be distributed. Why is contact list verification necessary? Did you know that according to Gartner, the average company loses $12.9 million per year due to inaccurate data? That’s why data verification is essential.
But that’s not all. See more reasons why verifying contact lists is essential: Better ROI from Email Marketing First, and most importantly, a cleaner list means a better ROI for your email marketing campaigns. Valid email addresses mean your messages reach real people, which increases open rates and conversions. When your emails land in the right inboxes, people read them and take action . More actions mean more sales and engagement. Improving domain reputation Next, a verified listing helps improve your domain's reputation . Email providers track bounce rates. A high bounce rate indicates that your list is full of invalid addresses, which can negatively impact the quality of your service. This can result in your domain being flagged or blacklisted . With a clean list, you avoid this problem. Your emails are delivered and your reputation remains intact.