Increasing performance and saving costs at the same time – that is now the motto for many tourism professionals. In times of tight budgets, the topic of umbrella brands is becoming increasingly important. the places and attractions in a region under a new, usually artificial brand in a large market is tempting. So tempting that it destroys philippines rcs data many established and much stronger brands. But guests decide based on what they want and what they already have in mind. The fact that Las Vegas is in the state of Nevada is largely irrelevant. Venice far outshines the Veneto and Ischgl beats the Silvretta Arena without a doubt. Effective umbrella brands are easy for guests, but demanding for management.
Hikers in the Engadine
The example of Engadin St. Moritz shows what a sensible bundling of investment funds under an established umbrella brand while at the same time respecting the "beacons" in the region can look like. The Graubünden company tackled the question that many destination brands are facing today seven years ago. The trigger was the realization that the 13 municipalities in the Upper Engadin would no longer have the means and the strength to assert themselves on their own in the increasingly tough competition.