The idea seemed compelling: Like TV consumption, radio usage would no longer be recorded through surveys but through measurements. This would produce more accurate results. SRG audience researcher Matthias Steinmann had the radio clock developed in his own company and then sold it to the SRG – in other words to himself. Despite south africa rcs data this clear insider deal, the idea failed to gain traction abroad. Even tiny Cyprus, where a buyer was found, backed out after a few years.
And so Switzerland is the only country in the world where a radio clock is used. That would actually be reason to question this fact. But this is not happening – and for good reason, which we should explain here. Every method of media usage has disadvantages. The radio clock, which can identify radio signals anywhere, seemed to eliminate these.
But one serious problem was probably deliberately overlooked: the watch on the wrist has become the most important status symbol of our time. Our watch industry relies on people spending thousands of francs to buy timepieces that do not perform their original function as well as cheap digital products.