Use in-app messaging and email to increase trial conversions

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Rina7RS
Posts: 675
Joined: Mon Dec 23, 2024 3:42 am

Use in-app messaging and email to increase trial conversions

Post by Rina7RS »

In this case, it might be useful to provide users with an easy way to identify themselves at the start of the trial and then guide them through different onboarding experiences.

After the initial tour, users may have a few days left to experiment with the software. In these cases, your most difficult problem is getting them to come back and re-engage in the trial. A proven way to address this is to send them emails reminding them to come back. The more personalized information these emails contain, the better your chances of success.

For those who do come back, you might see that they switzerland mobile database did some things right but missed out on some other things that you know are key benefits of your product. In these cases, it might be a good idea to use in-app messaging like: “You might want to try out the XYZ module, which offers the following business benefits. Watch this video for a guided tour.”

The key to building this kind of intelligent and personalized interactions is to track individual users’ application usage. Many customer success applications, such as Gainsight, Totango, etc., provide this tracking.
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