To sum up
Schema markup may seem complex on the surface, but it’s actually pretty easy to implement, especially with all the tools available to help you.
This was a long guide, but I hope it inspired you to give schema markup a try. If I missed some key information, don’t hesitate to ask me in the comments section below.
What is Google MUM? And its impact on search and SEO
Multitask Unified Model, MUM, Multitask Unified Model. This technology will help Google answer complex search queries, and its launch will be delayed until early 2022. If it works as expected, MUM will fundamentally change the appearance of search results and the way we use search in general.
In this article, we’ll compile everything you need to know italy mobile database about MUM and see if it’s worth tweaking your search optimization strategy.
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What is MUM?
MUM Multi-Task Unified Model is an AI designed to analyze and generate content like a human. It is an evolution of the BERT algorithm, except it is 1000 times more powerful.
The main goal of MUM is to resolve complex search queries. Currently, these types of queries take an average of eight searches to resolve. Google is looking to predict what these searches are and handle as many of them as possible on a single SERP.
However, this isn't the only intended use for MUM. Google is sharing AI across its various divisions in the hope that MUM will be able to solve other search challenges, too. Currently, there are no predictions on what those challenges might be, but you can expect MUM to pop up throughout Google updates from now on.