WAY 1: KEEP UP WITH THE TIMES
Develop a mindset:
"If you want to keep up with the times and know the current trends, you can rely on us."
Sometimes I find it hard to keep up with all the news when I think about how many changes happen on social media every day. If I want to give my clients the right strategies and teach them how to work with social media, I have to always keep up with the times. I follow trends and inform my clients about them.
So you can think about the changes happening in your field that affect your customers. It could be social changes, changes related to technology, or anything else that could cause problems or bring incredible opportunities for development.
You can use all of this as content material.
Questions that can help you write content:
- What is the cause of this change and how did this situation develop?
- What's happening right now?
- What is your opinion on how this trend will develop (give reasons)?
- What are your recommendations to the reader on how to avoid unpleasant events or do well?
take advantage of this change?
With such content, you will present yourself as someone who is in step with the times, who cares about their customers, who helps customers with advice on how to keep up with the times, and who presents customers with options on how to use changes to their advantage.
This is especially important if you're in a business like mine, where changes happen almost daily. I told you about the latest developments on social media in an article HERE.
WAY 2: DEAL WITH SUDDEN CHANGES – THE ONES THAT CAUSE “TSUNAMIS” IN BUSINESS
Develop a mindset:
"We are at your disposal if something bad happens."
A sudden change can instantly change the way you operate or do business. If you want to stay on top of sudden changes and inform your customers about them, you will need to pay even closer attention to what is happening in the field in which you operate.
This requires a lot more energy, but at the same time it works very afghanistan mobile number credible if you are one of the first to publish such content. Definitely worth considering, for publishing such content. So last year, at the beginning of the "plandemic", I immediately reacted and also wrote an article on the topic of How you can use your time during the viral period.
Tips to help you write this kind of content:
1. Describe the event, provide facts and additional detailed information.
2. Prepare answers or write down steps on how to avoid the problem or how to use the change to your advantage.
METHOD 3: TIPS ON HOW TO DO SOMETHING
Develop a mindset:
"We care about you and your success!"
A good manual that you can write and present step-by-step on how to do something is worth its weight in gold. This way, you can use your knowledge to help people achieve their goals.
When writing a manual, be as specific as possible and focus on a specific topic. If you have multiple topics, you can write multiple manuals – what could be better than that. I have also written an e-manual for each topic I teach. Over the past 4 years, I have accumulated quite a few. You can find them HERE.
Tips to help you write this kind of content:
- Write down the specific steps needed to achieve the planned result.
- Indicate if any special equipment is required.
- Give advice on what problems they may encounter and how to solve them.
METHOD 4: TIPS ON HOW TO WORK WITH…
Develop a mindset:
"You can trust us to meet your needs!"
Even in this case, you can write a great guide where you offer practical advice on how to achieve the best results. For example, if you were writing a guide on how to renovate your apartment and you wanted to write about what the reader can do themselves to save money.
Tips to help you write this kind of content:
- State the factors and circumstances that will lead to the best results for your client.
- For each main factor, describe how customers can achieve the best results and how they can
collaborate with your company.
- List the obstacles and problems that may arise along the way and give suggestions on how to overcome them.
to eliminate.
This type of content works especially well when you’re promoting products and it’s hard for customers to tell the difference between your products and your competitors’. In such a case, trusting the provider can be the only way to stand out. And “how to” tips are great at conveying this key information.
WAY 5: POST A GOOD TESTIMONIAL, A REVIEW FROM YOUR SATISFIED CUSTOMER
Develop a mindset:
"We lead you to success!"
Many business and professional journals and their associated websites are full of case studies.
Although case studies are interesting for experts in the field, they can also be boring and irrelevant.
That's why case studies only help you if they actually teach your readers something they can use. It's even better if you have a really good testimonial, a statement from a satisfied customer.
You can find an example of the statements HERE!
Tips to help you write this kind of content:
- Describe the initial situation your client or customer found themselves in.
- List the steps you took, including how you solved problems along the way to your goal
- Describe and present the final results.
- Write down any lessons learned and tips that will benefit the reader of the content.
- Stating lessons learned that will benefit the reader.
You can use at least one of these 5 ways to create great content today. Now get to work.
Tanja, your mentor
PS Good content also needs to be presented with engaging graphics. A great, easy-to-use tool for creating graphics is Canva.