Make sure you choose a topic you’re familiar with

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. Otherwise it’ll be hard to write a unique and valuable list post.

Tips. If you’re not an Ahrefs user, you can use our free Keyword Generator to generate 100s of keyword ideas.
2. Make sure it makes sense
Know that not every topic lends itself to a list format. For some topics, like “how to tie a tie,” this is pretty obvious. The search terms indicate that people are looking for a step-by-step tutorial, not a listicle with lots of different methods.

But not all topics are obvious…

For example, a topic like “seo expert” alone doesn’t clearly indicate whether people are looking for step-by-step tutorials, lists, or some other type of content.

You can solve this problem by looking at the top results in Google. brazil telegram data Since Google’s business model relies on giving users the most relevant search results, the top pages are a good representation of what users want to see.


In the screenshot above, you can see the top five ranking pages for “seo expert.” Most of them are step-by-step guides, so this might not be a good topic for a list post.

Expert advice
If you’re looking for good topics for a list post, try adding these words to the “Contains” filter in Keywords Explorer: ideas , tips , best , tools , things , strategies , tactics , list . This will narrow your search results to keywords that contain at least one of these words, which are usually good candidates for list posts.