Determine the basis for identification

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In order for the inbound sales methodology to work not only in theory but also in practice, it is important to precisely define the processes in the individual phases of the method.


First, you should define your buyer persona so overseas chinese in worldwide data that you can then identify those unknowns who fit this persona. Ideally, these should be representatives of the target group that you can best help with your products.

When identifying , it helps to differentiate between active and passive potential buyers. It is advisable to primarily target the active ones. These prospects are already in the attention phase.

You can tell whether this is the case by the measurable interactions of the leads with your marketing: If a person has already visited your website or perhaps even filled out a form, you can assume that there is genuine interest in your portfolio.

Collect as much information as possible about these prospects and prioritize them according to their obvious interest. The next step is best for you to target those leads whose behavior indicates the greatest interest.