Talk about a common contact

[Dimaeiya333]

An effective way to break the ice is to talk about a mutual acquaintance:

” Dear (Prospect),

We are both fortunate to know (mutual contact). In a conversation I had with him about (X topic), he mentioned you as an expert on the subject. I am writing an article about it, would you mind reviewing it a lebanon mobile database nd giving me your opinion?

9.- Provides an idea
Educating and providing ideas to potential customers reflects your desire for goodwill and eagerness to help. For example:

“(Prospect), I noticed that you have neglected your business’s social media. Did you know that X% of users search for local businesses directly on Facebook? We can help you…”

10.- Congratulate new employees
New employees are more likely to accept vendors who help them excel at their jobs:

“Congratulations on your new position at (position at Company X), we would like to meet with you to discuss how our services will help you increase your productivity and reduce costs.”

11.- Send other people's content
Sending someone content just for the sake of helping your prospect will remove any suspicion that you are only interested in selling your product.

“(X author) is a recognized expert in (X subject) and I am sure that his articles can be useful to you in solving (X need) Do you know him? I am sending you some links to his most relevant articles.”

12.- Provides access to a report of interest
No one can resist exclusive content!

” Dear (Prospect),

We just finished our latest study on (X trends), information of interest to industries like yours. Would you like us to send you the report?

People are tired of invasive and generic advertising. The purpose of digital marketing, from an Inbound point of view, should be to get closer to them by generating a relationship of trust with content that really sparks their interest .