15 Expert Content Marketing Tips You Can Use This Year

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There’s no one way to do content marketing, so we thought it would be best to end this guide with a group of people who put content marketing theory into practice every day.

We asked experts from across a variety of markets to answer this question: “Based on your experience, what do you think companies and marketers should do to launch great content marketing in the next year?” You’ll find that some of these tips naturally contradict each other — that’s the great thing about content marketing: You can go completely opposite ways and still be successful because it all comes down to what works for your audience.

Here are some practitioners sharing their advice:

Al Chen , Solutions Architect at Code, Coda
Lauren Hall , Brand Marketing Assistant at Privy
Tom Cox , Content Marketer at Preply
Joei Chan , Content Director of 360Learning
Olivia Blazevic , Content Marketing Manager at canada telegram data Candlefox
Aazar Ali Shad , Head of Growth at Userpilot
Fio Dossetto , also the author of the article you are reading
Alina Benny , Head of Content at Nextiva
Tracey Wallace , Marketing Director at MarketerHire
Hiba Amin , Marketing Manager at Soapbox
Tim Soulo , Principal Consultant at Ahrefs
Stephanie Bregman , Chief Consultant, Manly Bands
Fadeke Adegbuyi , Senior Content Marketing Manager at Doist
Louis Grenier , Founder of EveryoneHatesMarketers
Len Markidan , Chief Marketing Officer at Podia
Research and talk to your customers
Before working on anything, conduct user research with existing customers/users or potential customers.

When you start creating content, you can use the actual words and phrases you used during your customer research. Of course, you can tweak them by doing some basic research on Ahrefs Keyword Explorer and making sure there’s good volume for your keywords, or finding out what else you should include. There’s nothing better than talking to your customers and seeing what content will resonate with them the most!