How long should a blog post be? The “truth” about content length

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By Joshua Hardwick
✓ Reviewed by Sam Oh
September 25, 2020
2 min read
Most blog posts should be no shorter than 300 words. If it’s shorter than that, you should be questioning whether you really have anything important to say.
From 300 words on, you shouldn’t be aiming to hit a specific word count. Your goal should be to write a comprehensive, engaging, well-researched article that is as long as it needs to be: no more, no less.

However, since you’re already reading this article, greece telegram data you’ve probably heard that Google ranks longer articles higher than shorter ones.

In this post, we’ll explore why this is almost certainly wrong and what you should do to optimize your blog posts for search engines.

Why do people think long blog posts are better for SEO?
Many studies have shown the correlation between blog post length and various SEO-related metrics.

However, association does not prove causation.

Now let’s discuss some common viewpoints further.

1. The longer the article, the more backlinks it gets
Backlinks are one of the most important ranking factors for Google .

We know this because backlinks are the basis of the PageRank algorithm. Here Google also mentions the role of backlinks in driving the ranking of useful pages.

If you look at the relationship between word count and backlinks, there is indeed a strong positive correlation between the two.