To sum up:
Competition analysis as the foundation of marketing strategy – is the basis of a key analytical stage that allows you to understand the market environment, define your brand’s place in the industry and prepare an effective brand strategy and brand communication strategy.
of identifying competitors, analyzing their profile, strengths and weaknesses, market position and drawing conclusions that help in planning strategic actions.
Competitor analysis tools include both free (Google Trends, Ubersuggest) and paid (SEMrush, Ahrefs) solutions that provide data necessary for comprehensive market and competitor analysis.
To avoid typical mistakes in competitive analysis, it is crucial t hong kong telegram data o regularly update data, analyze both qualitatively and quantitatively, and use the acquired knowledge to build competitiveness in the market.
The competitive analysis process consists
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