First, check the “Manual actions” section of Google Search Console to make sure you don’t have any notifications about any penalties .
Search for your company name on Google. If your site is not ranking well , your site may have been penalized. The same is true if applications such as Google Analytics, SEMrush or Ahrefs see a sudden and significant drop in their organic traffic .
Another sign to look out for is changes to your website content . Have you recorded changes that were made without your knowledge? Then you may be being used for Black Hat SEO. Inspecting your site's source code can help you find hidden links before Google applies a penalty.
If your site's loading time increases for no known france mobile database reason, it may be due to someone inserting links and scripts for cloaking or redirects.
Finally, registering cases of suspicious traffic or visits coming from bootstraps can be an indicator that your site is being used for Black Hat SEO. To prevent this, it is important to use web security tools that block malicious traffic, and monitor the logs of the server where your site is hosted.
Did you act too late to avoid being penalized? Once you correct whatever caused the penalty, some search engines, like Google, accept reconsideration requests to reverse the penalty.
As you may have already seen, there are tools that can help you detect cases of Black Hat SEO on your site and prevent penalties from search engines. Some of them are:
Google Search Console: This is Google's tool of choice for managing websites. It allows you to monitor your position in search results, identify suspicious redirects and content or cloaking issues. It also serves to receive notifications of manual sanctions.
Copyscape: With this program you can detect if the content of your site has been plagiarized. Simply enter your site's URL in the search field to obtain a list of pages with similar or identical content to yours. Of course, you will have to review the results in detail to avoid confusion.
Ahrefs: This is an SEO analysis tool. It can be used to investigate the backlink profile of a website. This way, you can find spammy or low-quality links. It can also be used to measure the variation in traffic levels on your pages.
Tools to detect Black Hat SEO
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