What do consumers think about the video format?

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What do consumers think about the video format?
According to recent research on preferences regarding the choice of forms of content consumption, video has completely dominated other formats.

Especially when we talk about acquiring knowledge about the product.

For example, a study published on FinancesOnline show saudi arabia telegram data s that as many as 68% of consumers consider short video materials to be the most accessible form of gathering information about a product they intend to buy.

youtube - higher level of marketing - video marketing

Source: Finances Online, 2023

This clearly shows that a video presenting a product is not just a nice addition to the purchasing process for consumers (as many might think), but one of the key elements that can decide whether they will ultimately buy the product or not.