10 ways to increase clicks and open rates in email marketing

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Email marketing continues to be one of the main communication channels to attract and retain your customers.

However, nowadays, with the endless amount of emails that people receive, it is essential to run effective email marketing campaigns to reach your target audience and keep them interested in your brand.

According to the Radicati Group, in March 2018 there were an estimated 3.8 billion email accounts and more than 281 billion emails sent per day.


And this figure is estimated to increase to more than 333 billion by 2022.

With this data, keep in mind that for your campaigns to be effective, your audience must first open your emails.

Yes, it is something obvious but not so easy to achieve.

That's why the open rate is one of the most important metrics in email marketing.

But the goal of your campaigns should not only be to get the highest possible email opening rate, but also, of course, to get people to click on your campaigns once they have opened and read the content of your email.

What we know as click-through rate.

We can say that the opening rate and the click rate are the most important metrics to measure the success of your email marketing campaigns.

But first, let's start at the beginning.

What is the open rate in email marketing?
The open rate is calculated by dividing the number of unique opens by the number of emails sent, minus the number of bounces, multiplied by 100 to get a percentage.

And what is the click rate in email marketing?
We calculate the email click-through rate by dividing the number of people who clicked on at least one link by the total number of emails sent, multiplied by 100 to get a percentage.

Given these two concepts, you're probably wondering, okay, but what is considered email database usa a good percentage of openings and clicks in my sector?

What is a good open and click rate?
When looking at average open rates across all industries, it's important not to compare apples and oranges.

Because talking about emails from an automated sequence is not the same as talking about emails from autoresponders or from a corporate newsletter.

The geographic location of the audience also needs to be taken into account, as customer preferences are different in different markets.

According to Smartinsights data, we see the average open rates depending on the type of email being sent.