Do you collect and publish customer reviews and expert interviews?

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When people from our network recommend something to us, we usually rely on it. The person providing social proof is one of us .
Use other marketing tools to spread your social proof in the
online world. Examples:

Do you have a visitor counter / guest forum on your website?
Are people talking about your company and your products in communities?



How does social proof help increase conversion rates?
The conversion rate, also called conversion rate, is an self employed database important success metric in inbound marketing. It indicates how many visitors to a website decide to take a specific action and thus become a lead or potential customer.

Your free whitepaper - Lead generation in online marketing

To increase the conversion rate, we always recommend putting yourself in the shoes of your potential customers:

What motivates your customers to download an e-book?
What actually makes your customers make a purchase?
Does a visitor easily find what they are looking for on your website?
Can items found be ordered easily, quickly and securely?
And regarding your social proof in marketing AND sales:

Do you actively support a new customer’s decision through real experience?

And the cross question:

If not … – what experience does he base his decision on?

Also read: 10 social proof examples to make an impression.

Positive reviews, testimonials, likes or shares are used throughout marketing as part of a value proposition. And in every phase of the customer journey.
This can be on a homepage or a landing page or incorporated into CTAs (calls to action).
Give your leads a feeling of security when choosing your company.