TikTok launches new tools to measure ad performance

[Dimaeiya333]

New Cross-Channel Partners and Lift Partners platform featur luxembourg mobile database es offer deeper insights into the customer journey. TikTok has launched two new tools to measure ad performance:

Cross-Channel Partners - which analyzes the performance of ads across different online platforms and touchpoints before a purchase is made to understand their overall impact.
Lift Partners - evaluates the effectiveness of ads on brand metrics, sales, visits to physical stores, and viewership of programs or media.
Since conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features are designed to offer marketers better insight into the effectiveness of their campaigns on the social platform.

Instagram adds videos and new reply types to comments
Instagram is adding several new features to its Notes tool . Short videos will now be available, as well as the ability to reply to notes in new ways. Instagram talked about the ability to insert videos into notes back in the fall. And now it's putting this functionality into practice. When creating notes, you'll now be able to include a two-second looped video that will be visible for 24 hours. Instagram believes that by offering notes the ability to add an animated element, user engagement could increase.

Google Product Structured Data now also supports the suggestedAge property
Google officially supports the suggestedAge property in its product structured data as an alternative to suggestedMaxAge and suggestedMinAge. Google says it added this support to give people more flexibility in specifying the age range for a product. Google also noted that it has "refined the list of possible values ​​for age ranges in our product structured data documentation."

Instagram adds new anti-spam measures
Instagram has introduced several new anti-spam tools to help reduce the manual burden on users and the overall impact of spam on the app.

The news will be especially pleasing to administrators of larger Instagram accounts, where many spam activities in various forms occur every day.

First, Instagram has improved its automatic detection of spam and bot profiles across the app, allowing it to better provide more proactive filters so users don't have to manually "sift" spam comments, requests, messages, and other unwanted content.

TikTok "plans major expansion in the US and wants to compete with Amazon"
The platform reportedly plans to grow its e-commerce business tenfold in the US and Latin America.

TikTok is reportedly planning to compete with Amazon by expanding its US e-commerce business, TikTok Shop, tenfold this year to $17.5 billion.

Why we care: TikTok Shop is a major opportunity for brands, with 83% of users making their purchase decisions on the platform. If TikTok plans to expand in a big way, marketers will benefit from being able to showcase their products to a larger, more engaged audience in the States, maximizing their return on investment.